What happens when I authorize Frederick to connect to my
appointment book or management system?
Once you have authorized the connection, we will begin importing
information from your appointment book or management system that helps
Frederick optimize your marketing automatically. This includes information such
as your clients' contact information, appointment history and your business'
Will Frederick send campaigns before I have had a chance to review
the content?Frederick always lets you review recommended campaigns and
configure your preferences before anything gets sent out. All campaign types
also include the ability to preview the communication or send yourself a test
What happens once I enable one or all of the marketing features?Once you turn on a marketing feature (such as Fill Last Minute Openings
or Reminder to Book Again), Frederick will scan your appointment book on a
regular basis to determine when to send campaigns out and to what customers.
Some clients will receive emails right away, while others may get emails later
on or not at all.
Don't worry, even if you enable every marketing feature
Frederick offers, we'll automatically optimize what Frederick sends out so that
clients receive the right offers at the right time.
How does Frederick decide which clients should be sent
campaigns? Frederick's marketing intelligence engine automatically determines
which clients should be sent a campaign at any given time, while also taking
into consideration any preferences you specified for your business when setting
up your account. For example, you can choose to only send promotional campaigns
to clients who haven't been back to your business in a given period of time or
who don't have an active package or membership with your business. You can
learn more about some of the available settings at (Smart Marketing ->
How often will my customers get a communication from Frederick
The frequency of communication depends on a variety of factors, but
generally speaking, each individual client will receive a maximum of 3 communications
from Frederick each month.
Can you tell me more about how you text my customers?
Your customers will never receive a promotional
text unless they specifically reply to the first text they receive with a Y
(for yes). The first text they receive will only ask them if they would
like to opt-in to receiving promotional texts. The default settings
(Smart Marketing -> Text Opt-in) are set so that an opt-in text will be sent
to customers up to 7 days after their last visit to your business.